Arcana:See your
possibilities

AI scenario simulation for better decisions

Test your options, explore what could change, and make a plan for your next move.

1 free decision a month. Early access · opens our application form.

A violet glass doorway overlooking the sea and a winding path toward a distant city.A little more perspective.

Built from real decisions, with brands like these

L’Oréal Paris
Kraft
truLOCAL
WBZ
TERC
Zoombinis
Allied Beauty Association
Improve Your Accent
ONX
Locke

Brand work through Enigma Agency, where Arcana began.

One guide. All kinds of decisions.

What's on
your mind?

Pick a question.
Change a what-if. See the trade-offs.

The trip you've been planning

One big trip. Or a few little escapes?

01 Change one thing

Interactive example.
Prewritten, not a live analysis.

02 Look at both paths

A

One longer trip

More time to settle in. More days away at once.

B

A few short breaks

More chances to get away. More trips to organise.

A useful next step

Compare the total cost and the time you can take off.

How Arcana helps

Not just an answer.
A way to think it through.

01 / Different futures

What if
things change?

Try the same choice in different situations. Compare what holds up, what gets harder, and what needs a backup plan.

Your choice
  • A good day
  • A tough day
  • A change of plan
This is scenario testing.

02 / Different perspectives

How might
people react?

Where people matter, Arcana uses AI-made groups with different needs to explore possible reactions.

BudgetWhat will it cost?
TimeWill it save time?
TrustCan I rely on it?
We call these artificial societies.

Simulations, not real interviews or promises about the future. You make the final call.

Know what you're looking at.

Facts, estimates and unknowns stay separate.

Confirmed
Checked with a source
Estimated
Worked out from known facts
Projected
What might happen
Unknown
What we still need to learn
1,000 AI strategist roles1,000 AI analyst roles

More angles to explore.
Not a substitute for your judgment.

Inside the platform

Your plan, in one place

Inside the current business workspace. Pick a button to explore.

Your business

Keep your company details together. Start with My Companies.

Arcana dashboard with My Companies, Action Plans and Stress Test in the left menu, and activity counts across the top.

Swipe or scroll sideways to explore the screen.

Product screenshot · A preview, not a live dashboard.

Inside Arcana

A closer look at the dashboard

150%

Use + to zoom. Scroll sideways to see more.

Full dashboard screenshot: the left menu opens company details, action plans, Ask Arcana and stress tests. Four cards show companies, completed pipelines, active playbooks and tests run.

Product preview. The buttons shown inside the screenshot are not interactive.

Arcana in practice

Real questions.
See the work.

All case studies →
Field validation pending

Which name makes sense?

Find a clearer name and message for a new drink.

See the study : Consumer goods
synthetic naming studies
5
predictions logged before field testing
29

Names hidden. Each study shows its findings and limits.

Plans

One decision is a good start.

Begin free. Find more room when you need it.

Starter

$500/month

For one person

3decisions / month
1seat
Starter plan details
  • 3 decisions a month
  • Test reactions with AI-made audiences
  • Connects Google or Microsoft, Canva, Facebook, Instagram, accounting and point of sale
  • Compare a full range of possible outcomes
  • Ranked action plan
  • 1 seat
Apply for Starter ↗

Base

$1,500/month

For a small team

7decisions / month
3seats
Base plan details
  • Everything in Starter
  • 7 decisions a month
  • More personas per society
  • Adds payments, email marketing, ads and LinkedIn
  • Compare strategies side by side
  • Shareable reports
  • 3 seats
Apply for Base ↗

Global

$3,500/month

For bigger teams

12decisions / month
5seats
Global plan details
  • Everything in Base
  • 12 decisions a month
  • Multiple markets and regions
  • Adds CRM, video channels and team chat
  • Custom societies
  • Decision record across your team
  • Priority support
  • 5 seats
Apply for Global ↗

Apply through our early-access form. No payment is taken here.

Enterprise

Custom

Need something different?

Enterprise details
  • Custom societies for your sector
  • Co-design with our team
  • Custom API connections
  • White-label options
  • Security review
  • Dedicated onboarding
Talk to us

Prices in USD. Founding Circle members keep their founding terms.

See tools by plan →
Compare Arcana with a consultant or agency

Consultants vs Arcana

How you pay

A consultant

By the hour or project, often $150–$400/hr

Arcana

One flat monthly plan

How many strategies

A consultant

Usually one recommended plan

Arcana

Many strategies, compared side by side

How fast

A consultant

Weeks to months

Arcana

Hours

Compare testing, ownership and next steps
Consultants vs Arcana
ComparisonA consultantArcana
When you have a new question
A new invoice
Ask it. It's included
Testing before you spend
Rarely — based on experience and opinion
Every idea tested against a simulated society
What you can check
A finished deck
Every number labelled: Confirmed, Estimated, Projected or Unknown
After the report
You figure out the next steps
Ranked actions you can start this week

A consultant gives you one smart opinion. Arcana gives you a room full of them — and shows you where they disagree.

Inside Arcana

Help shape
Arcana.

The Founding Circle brings real business questions to the team.

Accepted into DMZ Innisfil

Arcana joins the incubation program as we move from internal decision engine to commercial product.

01

Founding Circle opens

A limited early cohort begins testing Arcana on real business decisions.

02

MVP build

Our technical team builds the first commercial MVP.

03
How Arcana began

Before Arcana was a product, it was a question we needed to answer.

How do we test a strategy before putting real money behind it?

Arcana began inside Enigma Agency, where decisions meant committing budgets, choosing a direction, and taking responsibility for what followed.

We needed a way to examine the thinking behind those choices. To question assumptions. To explore consequences. To understand what might happen before deciding what to do.

Arcana wasn’t originally meant to become a product. It became one because we kept needing it.

For investors

See what we’re building next.

Request the investor deck ↗

FAQ

Good questions

What does Arcana do?

Arcana helps you think through a choice: what you could do, what might change, and what to do next. Start with a question from life or work.

Do I need to be technical?

No. If you can describe your decision in a sentence, you can use Arcana.

Are artificial societies real people?

No. They are AI-made groups with different needs and viewpoints. They help you explore possible reactions, but do not replace real interviews or research.

Can Arcana be wrong?

Yes. Arcana shows its sources and gaps so you can check its work. You make the final choice.

Does Arcana replace professional advice?

No. Use it to explore options and prepare better questions. For financial, legal or health decisions, work with a qualified professional. Arcana does not guarantee outcomes.

How do I get started?

Choose Get free access and complete our early-access application. It opens a Jotform, not an instant product account. Our team will follow up about access.

What happens to my information?

Ask our team how your data is handled before you connect your tools. Contact info@enigmathinkers.com.

Your question. Your possibilities.

Make room for
your next move.

Start with one decision.
The free plan includes one a month.

Get free access

Early access · opens our application form.