01
Decision brief
One page. Your question, the short answer, and why.
What you get
A clear plan.
Ready to share.
See your choices, the risks, and what to do next. Keep the reasons in one place.
Early access · opens our application form.
ARCANA / 01
Your next steps. In one place.
The question at the centreShould I add a weekday lunch menu?
Illustrative document · not a live product screen
Your decision kit
02
Possible results
What might happen, from more likely to less likely.
03
Choices side by side
Compare the cost and risk of each choice.
04
Customer views
How AI-made customers might react, and why.
05
Action plan
What to do first, and what comes next.
06
Risks to watch
Warning signs and a backup plan.
07
Decision record
The facts, sources and gaps behind your choice.
Then it gets to work.
With connections turned on, Arcana turns the winning strategy into finished pieces you can edit, approve and use.
Social posts
A week of posts written for the personas most likely to buy
Ad designs
Ad layouts and copy shaped by what your competitors are already running
Brand templates
Reusable templates so your team stays on-brand
Campaign brief
A clear brief you can hand to your agency or designer
Messaging guide
The words that landed with your society — and the ones to avoid
Website and email copy
Headlines and emails written for your most likely buyers
Presentation deck
Your decision, ready to show your team, partner or bank
Everything Arcana builds is a draft you control. Edit it, approve it, or send it back for another round.
What comes with each plan
| Plan | Core outputs | Built from your connected data |
|---|---|---|
Explore (Free) | Decision brief, top of the prediction matrix | None — no connections on Free |
Starter ($500) | All core outputs | Plans grounded in your real sales, reviews, website traffic and accounting, plus on-brand posts, ads and templates in Canva |
Base ($1,500) | All core outputs, shareable with your team | Everything in Starter, plus ad, email and payment results — so you see what's working before you spend more |
Global ($3,500) | All core outputs, across markets and teams | Everything in Base, plus your sales pipeline, video results and alerts sent straight to your team |
Enterprise | Everything, customised to your sector | All of the above, plus Salesforce, brand listening and custom outputs from your own systems |
Canva designs — posts, ads and templates — come with every paid plan.
Here's what it looks like.
EXAMPLE
- 01
The question.
A bakery owner asks: "Should I add a weekday lunch menu?"
- 02
The society.
Arcana builds personas from her neighbourhood — office workers, parents, students, regulars.
- 03
The strategies.
It tests several versions: a full lunch menu, a grab-and-go counter, a pre-order option, and doing nothing.
- 04
The matrix.
It ranks what's most likely to happen with each — and flags the outcome she didn't expect.
- 05
The plan.
She gets a ranked action plan and a risk watchlist.
- 06
The work.
Arcana builds the launch posts, a menu board template and a short email for her regulars — ready in Canva.
One question in. A tested plan and a launch kit out.
Ready to think through your next move?
Early access · opens our application form.